The Process

Bravo Smokes Corporation Opens Manufacturing Facility

Bravo Smokes Corporation is nearing the completion of their new manufacturing facility in West Virginia. This will be a completely integrated facility able to manufacture products for wide distribution.

Nicotine-free smokes is the inspiration of Puzant Torigian, D.Sc., its President. For many years it has been the Doctor's goal to help people to quit the tobacco smoking habit. His patented process for turning wholesome iceberg lettuce into a smoking cessation product is now coming to life. The two brands, Fumarillo and Bravo are now close to reality as the plant is about to go on line.

Ultimately the plant will be able to process the lettuce from the raw lettuce leaves to the completed cartons ready for shipment around the country and around the world.

The product has been clinically test in respected health facilities around the country. There is no nicotine and no tobacco. That fact alone should help people reach agreement that the company's products are less harmful.

Bravo Smokes Corporation agrees that a person should not smoke anything , even their products, but at least by smoking Bravo or Fumarillo a smoker has a better chance of quitting altogether.

Tobacco smoking and its attending health problems remain the most intransigent health problem facing America today. One needs to only look at the every day headlines in their local newspaper to be able to agree. How to alleviate this problem has been the discussion of countless groups and organizations with little effect.

The widest accepted answer of fighting "fire with fire" seems up until now, to be the accepted alternative. However, using nicotine in the form of gums, inhalants, patches and the like, is on reflection only a different way of ingesting the same toxic substance, nicotine.

The Food and Drug Administration has even recently approved a metal cigarette in which nicotine is placed for inhalation by a smoker to aid in his quitting smoking.

By using lettuce as the medium of smoking, smokers immediately eliminates this deadly substance from their bodies and can deal with giving up smoking altogether on their own terms, gradually. While smoking the products, they will notice no burning of the eyes or catching in the throat. This concept may possibly revolutionize the thinking about smoking and improving the health of smokers and non smokers.

Dr. Torigian has also recruited the assistance of several company's research centers in his efforts to create an acceptable, if not desirable smoking product. These associate company experts in the fields of clinical research, enzyme technology, process engineering, flavor and analytical chemistry, pharmacognosy and agriculture are lending their talents to this end.

With Recent Purchase Bravo Smokes Corporation Manufacturing Soon To Be Fully Integrated

Wheeling, W.VA                         The lettuce fibers are processed into sheets here.

With its fiber manufacturing plant nearing completion, Bravo Smokes Corporation has announced the acquisition of a full set of cigarette packaging machinery from the current contractor, Robert A. Gordon Co.. The machinery, from Gordon Headquarters in Stillwater, Pennsylvania, will be completely refurbished in North Carolina. SSC will soon have the capability to take freshly-grown lettuce from field-to-finished-smoke, all in its new Wheeling facility.

Robert Gordon, who gave up cigarette smoking, noted that he was pleased that his former equipment will now be used to help others give up the nicotine habit too.

"Bravo® Smokes" took the Tobacco & Nicotine Out of Smoking for a Easy Way To Quit Smoking Gradually

Wheeling, W.VA

Processing the lettuce fibers--the first step
in manufacturing nicotine-free smokes.
American smokers now have the opportunity to make the break from tobacco cigarettes with the introduction of "Bravo®" smokes, a tobacco and nicotine-free product.

While Bravos look like filter-tipped, king-size cigarettes and smoke like them, that’s where their resemblance to cigarettes ends. The smokes are made by a patented process using enzymatically cured lettuce leaves. Bravo does not contain any tobacco or nicotine. Its smoke does not burn the eyes or irritate the throat and it is non-addictive.

Bravo will be rolled out throughout the country to health food stores, independent pharmacies, and other retail outlets, and sold by mail-order.

The makers of Bravo do not promote their product as a substitute for cigarettes. Instead, they suggest that if smokers want to break free of their nicotine addiction, they will soon quit smoking altogether. Bravo has been laboratory tested and found to contain no carcinogenic aflatoxins, and lettuce tars are much less harmful than tobacco tars.

This no nicotine smoke is non-addictive and its continuing use leads to the loss of craving associated with tobacco/nicotine cigarettes. The Bravo user gradually gives up smoking even Bravo. It is the answer to America’s smoking problem.

To make the clean break from nicotine, Bravo Smokes Corporation products are made from wholesome lettuce fashioned into sheets, which have been cured in a patented process using natural enzymes and natural flavoring ingredients. The sheets are then shredded and rolled into smokes on conventional cigarette-making machines.

Bravo Smokes Corporation is the culmination of a 45-year dream of research chemist and executive Puzant C. Torigian, who claims that Bravo is "the surest tool for smokers who want to quit. The one requirement for success is a sincere commitment to stop smoking. And I have never met a smoker who, deep in heart and mind, doesn't want to quit," said Torigian.

It is the freedom from nicotine, which has recently been acknowledged to be addictive and deadly by the tobacco industry itself during negotiations with the states attorneys general, that makes Bravo the perfect tool to help people stop smoking and save their own and others’ lives.

"For smokers who sincerely want to quit, Bravo offers oral, manual and psychological satisfaction during the transition from smoking tobacco to smoking lettuce to not smoking at all," said Torigian.

Among people who have tried the product prior to a limited introduction in South Florida last month, some found it an immediate replacement for cigarettes. Others gradually reduce their tobacco intake, interspersing Bravo with cigarettes until their nicotine cravings subside.

The American Medical Association, in its 1997 convention in Atlanta, GA, proposed a resolution to the FDA and tobacco industry to reduce the nicotine content of tobacco cigarettes’ to zero percent over six years. However, before adjourning, the AMA offered a 12-year period as a compromise. Bravo is here today.

The inventor of the lettuce-based smokes claims they are especially effective for two-pack-a-day smokers. "The heavy smoker will quickly notice the difference Bravo Smokes Corporation products make in their well-being," said Torigian. In only takes two or three days without tobacco to get the nicotine out of one’s system and to experience a remarkable difference in health and attitude."

Physicians, particularly those whose practices focus on nutrition and natural health principles, have begun to use Bravo in smoking cessation clinical tests of their own. The company has prepared literature for doctors and patients and is encouraging physicians to participate in the clinical programs to monitor patients’ recovery from smoking.

In addition to Bravo Smokes, Bravo Smokes Corporation will soon introduce "Fumarillo®," brown-wrapped little cigars, which are expected to be favored by women and men who wish to continue occasional smoking without the dangers tobacco.

Torigian emphasized that initial production of Bravo is limited and plans to offer the first shipments to people with a strong desire to stop smoking, "They will come to us, I'm sure," he said, noting that U.S. demand will be met before the company enters overseas markets. After the lettuce fibers are processed into sheets, they are ready for shredding, thus completing the next step in the manufacturing of the finished product.

Bravo smokes had their beginnings in the dreams of a young Columbia University graduate who accepted the challenge of a New York chain drugstore owner to solve the tobacco health scourge. Torigian experimented with carrot and beet tops, cotton, peanut, maple, rhododendron, and over one hundred other leaves, and concluded that lettuce was the perfect raw material. The Bravo Smokes Corporation process is protected by three U.S. patents awarded to the inventor.

Torigian, who marketed a lettuce smoke in the early 1970s, believes his product was ahead of its time. "Today, the dangers of smoking tobacco are well understood and the reasons to quit more important."

Torigian’s experiences with lettuce-based smokes has produced a substantial body of scientific data from studies in government and private hospitals, universities and clinics. The data clearly documents the benefits of lettuce versus tobacco smoking products and the success of Bravo in helping people to quit smoking.

About the Patents

The "Torigian Process" covering the manufacture of BRAVO Smokes is embraced by three patents. Two cover the methods for changing taste and odor characteristics and utilizes enzyme systems on such bland substrate of lettuce fibers. The other is a unique curing oven used to cure fresh lettuce leaves in 92 hours to look like and feel like tobacco in color and texture. What is most important is that clinical testing has been conducted on the Torigian Process Fibers and its duplication is extremely time-consuming and expensive.